Five common website mistakes for small businesses

photo-1494707924465-e1426acb48cb.jpg

Using poor quality or overused photos

Your website may be the first introduction a potential customer or supplier has to your company. High quality, unique photos make a strong first impression. Using generic, overused photos can make you look unprofessional, and influence your client to look elsewhere for a more aesthetically pleasing, modern and thoughtful brand. There are some amazing resources that provide free, community-created, high quality photos. Contact us if you want to know more about these!

Creating a website that is not mobile friendly 

The majority of potential customers will access your website on a mobile phone or tablet. It is great to have a stunning, easy to use website on a desktop, but if it does not translate to mobile, you are telling over half of your customers that you either do not understand the new technologies or you do not care about their web experience. 

Assuming that the longer the page, the better the site

It is important to keep content clear, clean and concise. The average attention span on a webpage is only three seconds, giving you limited time to catch your customer's attention. Often, we don't even watch full videos anymore and we have resorted to gifs, memes and images. Too much information can overwhelm your viewers and make them work too hard for information. Not only do long, text-heavy pages take more time and effort to create, but they are also not an effective use of your website. Instead of focusing on long text, focus on shorter pages that are search engine optimized. If you don't know how long your content should be, contact us and we can help optimize your content.

Under-planning your website

You wouldn’t want to walk into a meeting with a customer or supplier without a plan. You would be unprepared, and likely would not get the outcome you were looking for. Before an important meeting you want to research, plan, and decide which direction you would like the interaction to go. You need to treat your website like a first customer experience and ensure your plan of action is solid before jumping into building your website. We can work with you to develop this plan to resonate with your customers. 

Putting your social media icons on the top of your e-commerce site

This is a common mistake many organizations make. Having these icons on the top of the page encourages your audience to leave your page to go to their own social media account, where they can easily get distracted by competing content. Of course, connecting your socials is important, but within e-commerce it is more effective to put them on the bottom of the page so customers can visit them after they've interacted with your content. There are some exceptions to this rule, including small businesses that have built their strategy around social media marketing (bloggers, influencers and public figures). 

If you have any questions on how to make your website the best it can be, contact us and we can provide a full website audit and analysis.