"Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage."
- Amy Jo Martin
Hashtags are everywhere and are an important part of your online presence. The question we continuously receive is how should businesses use hashtags and which hashtags they should use to reach their target audience.
In 2007, Twitter started to put a # in front of words or phrases to create groups. Then in 2009, Twitter listened to what their users wanted and created the ability to link hashtags. Hashtags took social media by storm on all major social networks, at events and even in movie trailers! The adoption rate of hashtags has been huge and is an important part of marketing in 2018. My younger family members now call the pound button the "hashtag button", man how things change!
When you create a hashtag on any social networks and your followers click it, it will automatically showcase all other public posts that include the same hashtag. This is incredibly valuable for a small business because it can expose your content to a wider audience that may have never been found otherwise. Hashtags give you a great opportunity to get your information in front of potential customers without the large cost of other lead generators!
Hashtags are great tools, but too many hashtags can hurt your engagement and can get you unfollowed by important customers. If you’re using hashtags to help your business, it’s best to hashtag the keywords that are related to your business and industry. It may be tempting to put 20+ hashtags on a post to get more engagement, and it might sound counter intuitive, but posts with more than three hashtags decreases the engagement of you post. Check out this graph for more information!
Let me guess, you are sitting there saying, "So Alyssa, you want to use hashtags, and I know they are important, but you shouldn't use too many. How do I meet that happy medium that actually pertains to my customer?" Don't freak out yet! Follow the simple steps below to find the hashtags that will be the most influential to your target market. If you have any more questions, feel free to contact us for a two hour free consultation on the steps your should take to make your social media to the next level!
1. Go to hashtagify.me
2. Enter a keyword or hashtag that relates to your organization or industry in the search field
3. Look at the relationship between the hashtags in the search results. This information will show you how popular the hashtag is, whether the hashtag is trending, related hashtags and the top locations it is used
4. Use this resource on all the social media hashtags you have in your social media plan to determine which ones will be the most successful!