How-To Find Your Potential Online Audience using Facebook


"Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected."

- Mark Zuckerberg

In the changing way we connect with our audiences, one of the biggest complaints we receive is companies not being able to easily access of find their target market online. With our expertise and the extensive tools we utilize, we can make your online presence reach your target market 100% of the time. Check out this one tip on how to find your target audience using Facebook advertising! 

  1. Go to

  2. Click the "Create an Ad" button at the bottom of the page.

  3. Log in to Facebook (create a new account if needed).

  4. Select "Send people to your website".

  5. Enter your website URL

  6. Scroll down to the "Audience" settings section in Step 2.

  7. Fill in information for Location, Age, Gender and Interests to select your target audience. Need help figuring out your target market? Give us a call!

  8. View the right column, under "Audience Definition" to see Facebook's estimate of the number of people on Facebook who fall within your selection. This is also known as "Potential Reach".

Want more information on how you can leverage this information to reach your target market? Give us a call or click here to book a meeting!