Social Media Tips: How to optimize your YouTube channel and increase engagement

Finding your Potential Audience on YouTube

YouTube can be a great resource for your company in hosting all your video content, but did you know it can also be a great way to attract new clients!? By creating and optimizing your YouTube channel, you can be seen as an expert in your field. YouTube is an important part of your online marketing plan for practically any company in any industry. Used efficiently, video marketing can help to build trust and establish an organization as having authority.

Did you know that YouTube is the second largest online search engine!?

Here are some tips to finding your potential audience and helping your potential audience find you!

  1. Search for keywords about your topic. Filter the results by Channel so you can see the various users that utilize your specified key words.

  2. Look through the results for relevant profiles that match your target audience. Continue this for various keywords.

  3. Look at what kind of content has been posted in these channels.

  4. Start engaging with these channels content.

Much like Hastags, YouTube uses keywords to help your content be seen and place your content in the correct areas. Check out these tips to find the best keywords to increase the engagement and awareness of your brand. 

Find your Keywords with VidIQ

The VidIQ plugin for your web browser delivers detailed information on any YouTube video, that goes beyond what is publicly available using YouTube Analytics. You can see things such as a keyword research tool, historical analysis of any YouTube video and a video scorecard that scores how well your YouTube video is optimized. 

  1. Install the plugin to your Google Chrome Web Browser by following the instructions here

  2. Sign up for a free VidIQ account here

  3. Go to any video on YouTube you want to analyze

  4. View Tags for the video and how effective the tags are and make note of any relevant tags for your project. The more relevant tags you add, the easier your content is to find

If you have any more questions on optimizing your YouTube channel or creating exciting videos for your online presence, give us a call for a free 2 hour consultation! 

How-To Find Your Potential Online Audience using Facebook


"Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected."

- Mark Zuckerberg

In the changing way we connect with our audiences, one of the biggest complaints we receive is companies not being able to easily access of find their target market online. With our expertise and the extensive tools we utilize, we can make your online presence reach your target market 100% of the time. Check out this one tip on how to find your target audience using Facebook advertising! 

  1. Go to

  2. Click the "Create an Ad" button at the bottom of the page.

  3. Log in to Facebook (create a new account if needed).

  4. Select "Send people to your website".

  5. Enter your website URL

  6. Scroll down to the "Audience" settings section in Step 2.

  7. Fill in information for Location, Age, Gender and Interests to select your target audience. Need help figuring out your target market? Give us a call!

  8. View the right column, under "Audience Definition" to see Facebook's estimate of the number of people on Facebook who fall within your selection. This is also known as "Potential Reach".

Want more information on how you can leverage this information to reach your target market? Give us a call or click here to book a meeting!